A “deep link” sends users to a specific part of a website or app, instead of a generic homepage or starter window. Deep Interest In Deep LinksĪs more people rely on their phones than desktops, direct linking in mobile apps has become an area of intense interest, and the attention has spawned startups like Button to cater to the demand.ĭeep linking sounds more mysterious and technical than it actually is. Specifically, DeepLinkDispatch allows app makers to better understand how deep links are being used and when they fail. This is more elegant and more streamlined.” “Deep linking is becoming a bigger feature in the mobile ecosystem,” Airbnb engineer Christian Deonier said. “The out-of-the-box solution for Android is a little clunky. While Android has long had a feature called Intents which allows one app to link to another, Airbnb wasn’t satisfied with it. On Tuesday, engineers at the lodging marketplace introduced DeepLinkDispatch, a library that makes linking to specific parts of an Android app easier. Everyone from Apple and Google to startups like Bitly, Button, and URX have been trying to solve the problem.Īnd now Airbnb’s in the deep-links game, too. The ranks of app makers offering deep-linking tools have been joined by an unlikely contender: Airbnb.ĭeep linking, a technique for launching directly into a specific function or piece of content, has been an area where mobile apps have lagged behind the Web.
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